ECO Eyewear by MODO
ECO was conceived by MODO’s founder, Alessandro Lanaro. His idea was to create the first eyewear brand with sustainability and social responsibility as its main commitments.
ECO is the only eyewear brand made of 95% recycled content (our Recycled Collection) or 63% biobased material (our Biobased collection) – plus, a tree is planted for every frame sold. We empower customers to reuse ECO’s packaging and donate their unwanted eyewear to people in need, which provides the gift of sight to 314 million adults and children worldwide. ECO’s mission has become a game-changer in the industry.
“Adding sustainability and social responsibility to a great collection like ECO was certainly a winning combination. We are humbled by the reception in the marketplace and we are proud of our achievements, notably planting one million trees in Cameroon! There is a great journey in front of us and we are committed to keep on going!” – Alessandro Lanaro, CEO MODO
TO COLLECTION >>> http://www.modo.com/collection/eco/
ECO’s approach is based on the pillars: LOOK GOOD, FEEL GOOD, and DO GOOD.
Being environmentally friendly and looking good is the best of all worlds!ECO is designed by the boutique eyewear firm MODO to be on trend and easy to wear.
ECO Biobased eyewear is made from 63% plant-based materials, certified by the USDA. ECO Recycled is the only eyewear brand in the world made of 95% recycled materials. Plus, we are certified by UL Environment, so when you purchase ECO, you minimize the use of new resources.
ECO plants a tree for each frame you buy. We have planted over 1.4 million trees in Cameroon so far!
ONE FRAME – ONE TREE
ECO was “born recycled” in 2009, with the start of the program ONE FRAME – ONE TREE, in partnership with the NGO Trees for the Future. Since then, ECO has donated and planted a tree for every frame sold. So far, ECO has planted over 1.4 million trees in Cameroon, Africa!
“We have a responsibility to leave the world a better place than how we found it. Together with Trees for the Future, ONE FRAME – ONE TREE is making a positive impact not only on the environment, but for the people of Cameroon.”
– Alessandro Lanaro, CEO MODO
TREES FOR THE FUTURE
“Trees for the Future is dedicated to planting trees with rural communities in the developing world, enabling them to restore their environment, grow more food, and build a sustainable future. We are proud to have a partner like ECO and we are thankful for their dedicated support, enabling us to achieve our goals.”
— John Leary, Executive Director, Trees for the Future
IT ALL STARTS WITH A SEED
A seed that is given to Cameroon farmers and then planted in nurseries. Bare-stem transplanting workshops are held by specialists like Kingsley Neba. Cameroon farmers are taught by Trees for the Future about agroforestry and other sustainable farming techniques.
EDUCATING AND EMPOWERING
The workshops extend throughout the community and even to public schools, like the Ecole Publique Dschang Renka Michel, where, with the help of their amazing school director Heleine Tsopmo, children learn farming techniques that will help them create a brighter future.
From the nurseries, plants and baby trees are transplanted into fields where farmers continue to cultivate and evolve their land and benefit from their improved soil and reccurring crop yields. With sustainable resources of income, Cameroon residents like Anaje are able to feed themselves, their livestock and make a living.
PHOTOGRAPHY FRANCESCA LANARO